OOH Attention
Sandbox.
Standard traffic reports only tell you how many cars drive past. They don't tell you how many drivers actually look. Use this sandbox to see how real-world friction eats away at a billboard's actual viewable audience.
Select Road Conditions
Choose the physical surroundings that define your billboard placement.
The media seller claims a baseline of 150,000 daily vehicles. This is your initial theoretical reach on paper.
Ideal forward-facing billboard alignment. The ad sits directly in the driver's natural visual line of sight (0% angle penalty).
Straight, relaxed road stretch. Commuters have free concentration bandwidth to naturally scan side-of-the-road billboards (0% focus penalty).
Clean, isolated billboard positioning. Your message stands out cleanly with zero surrounding clutter (0% visual noise penalty).
Is your billboard budget being wasted?
Media owners present high traffic counts and call it reach. We audit your billboard shortlist against real-world road conditions to reveal the actual, un-wasted attention metrics.
Submit your current planning brief or media list spreadsheet for a free, independent audience verification report.